Vegan, cruelty-free semi-permanent hair color. Arctic Fox products are made of natural ingredients that contain no drying alcohols, PPDs, or harsh chemicals. After two years of dedicated research and development, a highly-pigmented color formula was created and designed to bleed less and to help prevent staining. All colors will fade, but not all fade equally. AF is formulated to fade within the original color spectrum, so as the color lightens, the shades will continue to be the gorgeous tones that you wanted. AF hair care products are also vegan and cruelty-free, contain zero harsh chemicals and are made with your hair's health in mind. Arctic Fox will donate 15% of its net p rofits to charities to help prevent animal cruelty and promote animal welfare. #DyeForACause BENEFITS • DIY formula • Hydrating • Best results with pre-lightened hair • No harsh chemicals (peroxide, ammonia, PPD) • Always do a patch and strand test before col...